Nowhere To Hide

Revenue growth in all segments of the public SaaS landscape has hit the brakes in the last 24 months.David Spitz and I developed the segmentation displayed in the graphic and it excludes the volatile Fintech/POS/and Data Analytics segments, which I discuss separately.

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Validating Pricing in Sales-led SaaS

Much of what has been written lately on software pricing stresses the need to validate pricing in the market. Yet, more needs to be written about exactly how to do that. To help fix this knowledge gap, I sat down with two leading software pricing experts to tease out insights on pricing validation. The following techniques focus on sales-led companies where transaction volume is relatively low, and pricing is not listed on the website.

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